Arab Media Group (AMG), the region's largest organisation for premium media brands, yesterday announced that 'Noor Dubai,' a new free-to-air television channel broadcasting locally-based programming, will go on air from the first day of the Holy Month of Ramadan.
A logical progression of the popular Noor Radio station, the channel aims to embody the social and cultural values of the UAE, uniting all nationalities in positive and constructive discussions on current social, environmental, religious and humanitarian themes.
Abdullatif Al Sayegh, CEO of Arab Media Group, said: "Noor Dubai brings with it a different take on community programming and on television itself."
Arabian Television Network General Manager Maryam Al Falasi concurred: "The channel is a slice of UAE life as it is really led in harmony with our profound values that bring light – or Noor – to life, allowing us to be progressive while remaining rooted in tradition, family and togetherness. We have launched Noor Dubai for the betterment of the UAE society as AMG continues to grow at an exponential rate each year."
Nahla Al Fahad, Head of Radio Television Projects, commented: "Noor Dubai has always been a popular radio station that clearly speaks to the residents of UAE, both nationals and non-nationals alike, and reflects their thoughts and concerns. We wanted to expand the base of the Noor phenomenon by bringing it to television, to give the special Noor 'feel' a face and a visual identity."
Programming will range from talk shows and documentaries to programmes like Marmas Al-Noor, which will run daily from Sunday to Thursday from 10 pm to 11 pm and will discuss issues related to the UAE community. The aim of the programme is to bring the viewers closer to solutions.
Leish! Maa Um Khalid will be hosted by Um Khalid, a senior Emirati woman, and her young co-host Mona Khalil. Weekdays from 9 pm to 10 pm, the two women will present fresh and often divergent advice to callers who seek their wisdom on matters relating to child-rearing, marriage and education. Each Saturday from 9 pm, a special episode will showcase the highlights of the week. The 'old' and the 'new' facets of Dubai weigh in on real-life issues, highlighting the continuity and change between generations in this rapidly-evolving society.
Noor Dubai will be available on Arabsat Badr 4, Frequency 12169 Mhz.