Tatweer, a member of Dubai Holding, on Saturday announced a deal with US-based Marvel Entertainment Inc, creators of action characters and super heroes such as Spider-Man, The X-Men, Iron Man, the Fantastic Four and The Incredible Hulk to develop the world’s first Super Heroes theme park at Dubailand.
The Marvel Super Heroes theme park is planned to be one of the key anchor projects of Dubailand, which is billed as the world’s largest leisure, tourism and entertainment destination. The design and master plan of the 4.5 million sq ft development has recently been finalised.
The park, expected to welcome visitors in 2012, will provide an entertainment destination for families, with new rides and a host of other amusements that, the developers say, will “enable them to re-live their treasured childhood memories and interact with their much-loved Super Hero favourites”.
Initiated by Tatweer, the Marvel Super Heroes theme park will further enhance and diversify the region’s entertainment offerings, and cement Dubai as one of the world’s most attractive tourism destinations.
Saeed Al Muntafiq, Executive Chairman, Tatweer, said: “We are delighted to welcome Marvel as our latest member in the Dubailand portfolio. We are confident this landmark partnership will add further value to the exciting world-class offerings of Dubailand.”
David Maisel, Executive Vice President of Marvel Entertainment and Chairman, Marvel Studios, said: “We are privileged to be part of the Dubailand destination, which is a unique entertainment experience capturing the world’s best creative concepts. The launch of the Marvel Super Heroes theme park in Dubai will mark our entry into a region that promises tremendous growth potential for our brands.”
The theme park was originally announced last year as a partnership between the Al Ahli group and Marvel Entertainment. Tatweer has now stepped in to oversee and take the development forward, and strategically manage its theme park portfolio. “We are truly thankful to Al Ahli Group which was instrumental in starting the negotiations to bring the Marvel Super Heroes theme park concept to Dubai. The decision to move over to Tatweer’s Dubailand is strategic and is aimed at positioning Marvel Super Heroes theme park in the world’s most diverse leisure and entertainment destination,” Maisel added.
The three billion sq foot Dubailand, a member of Tatweer, comprises projects including DreamWorks Animation Park, Six Flags, HIT Entertainment, Universal Studios Dubailand and Global Village, among others.
Stresses on evaluating and updating action plans and prioritising them on regular basis