Beyond business

I am…

Name: Biju Jayaraaj

Age: 38

Nationality: Indian

Job: CEO, Artaaj

You're hosting the Big Boys Toys Super Show in Abu Dhabi from April 30 to May 2. Tell me more about the event. It is a unique event that will showcase all the latest high-octane products across seven thrilling zones: off-road, aviation, marine, wired, lifestyle, drive and ride. Amazing live demos and activities will run in each zone, including paragliding and abseiling; all in one venue over three exhilarating and thrilling days.

With the current credit crisis, how much business do you think you will attract? Big Boys Toys is more than an exhibition; it is an interactive super show, making it a new and exciting concept for the region. The show will provide all-day entertainment for the whole family for just Dh25 per person.

If you could have a dream toy, what would it be? A voice-activated blackberry.

What's next? We have a busy year ahead with the continued expansion of our team. As a company, our exhibition division is just one of four divisions. In the coming year, our strategic business events division will be launching four B2B conferences and our events and promotions division will continue to organise client-facing events. For consumers, the next thing to look forward to is Big Boys Toys 2010, which will be at least three times the size of this year's event.


I'm eating at…

Chalet You can't fault Chalet, which is located on Jumeirah Beach Road and specialises in seafood. I am a big fan simply for its fantastic food.


I'm watching...

1) As Good As It Gets

2) Hero

3) The Secret

4) Forrest Gump

5) Lage Raho Munnabhai

I'm reading…

The Greatness Guide by Robin Sharma I am currently reading this because it offers simple and practical advice that can be applied to everyday life. It's a very good read.

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