Kim Kardashian and her basketball-playing hubby, Kris Humphries, got a lot more than a few gifts when they tied the knot.
According to news site news.com.au, the couple got about $17.9 million by turning the ceremony into a media extravaganza.
The exclusive photo rights to the Hollywood super nuptials were sold to People magazine for $2.5 million, a source told the New York Post.
But that was just the icing on the cake.
Their biggest payout will come from turning Saturday's ceremony into a four-hour, two-part TV spectacular called Kim's Fairytale Wedding: A Kardashian Event, which will air on E! in October.
The special is expected to pull in between $12 million and $15 million for the Kardashian family franchise and for the show's producer, Ryan Seacrest.
The wedding likely cost the celebrity couple very little, if anything at all, experts say.
LA celebrity event planner Tony Schubert said many vendors would have either comped or given huge discounts to the couple in return for the publicity.
"It benefits the vendors, their goods and services [to be] shown to millions of people," he said.
The 30-year-old star of Keeping Up with the Kardashians picked the Sotto Il Monte estate in Montecito, California, for the black-tie affair.
She got three $20,000 Vera Wang gowns - one for the ceremony and two for later in the evening - all free, and $400,000 worth of Perrier Jouet Champagne also gratis.
Her $15,000, 10-tiered wedding cake with chocolate-chip icing and black and white decorations made by Hansen's Bakery was comped, too.
In addition, the $10,000 worth of invitations by Lehr & Black were free.
Other costs would have included $2 million for Mark Gardens floral arrangements of African white roses and black and white decor, tents, lighting and favors.
Caviar, Kobe burgers, truffles, cupcakes and other tasty tidbits for the reception racked up a sweet $750,000 tab for the nearly 500 guests, which included Seacrest, Lindsay Lohan, Eva Longoria, and Carmelo Anthony and his wife, La La, People reported.
The $3 million in wedding bling - including the couple's $1 million nuptial bands and Kim's $2 million engagement ring, all by Lorraine Schwartz - was deeply discounted.
Even the $50,000 bachelorette party was sponsored, by Tao of Las Vegas.
All up, the wedding was said to have cost upwards of $20million.