Shah Rukh Khan to turn designer for namesake UAE project

Bollywood superstar Shah Rukh Khan will turn designer for the possible re-launch of his namesake ‘Shah Rukh Khan (SRK) Boulevard’ development in Ras Al Khaimah, Emirates 24|7 can reveal.

“SRK Boulevard was supposed to be on Dana Island, but work on the island has not re-started yet. During Shah Rukh’s visit to Dubai in May, we briefly touched on the possibility of re-starting ‘SRK Boulevard’, but, possibly, at a different location,” Tony Ashai, President, Ashai Design Corporation (ADCC), told this website

(Supplied)

“SRK was busy with his movie ‘Happy New Year’ and his tours. Now, we will focus on the project as RAK has asked Shah Rukh to give some ideas. We met, but took a break because he (SRK) was busy… now we are going to think about it.”

Ashai added that SRK Boulevard is not just a real estate development, but also a 'big lifestyle concept' that will be built around Shah Rukh’s ideas.

“It would have lifestyle and entertainment - hotels, resorts, homes, apartments, beach club - may be Bollywood style.”

(Supplied)

Ashai, however, iterated that 'no' decisions had been taken on the project, stating, “Nothing has been decided on how we will go forward. It is quite possible that TSA (Group) may be part of it, or it is quite possible that other people may join them and make a bigger group.”

Launched in 2007, the Dh8-billion Shah Rukh Khan Boulevard was being developed by TSA Group on Dana Island, which was to house several hotels, a shopping centre and commercial complexes spread across 6.3 million square metres.

(Supplied)

In 2010, Shah Rukh confirmed to this website that the project was put on hold following the global financial crisis.

“To be honest, it kind of fell through at that point in time, but I am still interested in the project,” he had said.

Shah Rukh, who owns a mansion on the Palm Jumeirah, associated with Dh2.3 billion The Royal Estates project in the Dubai Investment Park.

Read: Shah Rukh Khan pitches for 'affordable' housing in Dubai

Follow Emirates 24|7 on Google News.