Shah Rukh to launch 'Happy New Year' trailer on WhatsApp

Bollywood actor Shah Rukh Khan's movie releases have often seen some unusual tricks and marketing strategies from the actor and his think tank.

Known to be a marketing genius when it comes to promoting his movies, the superstar leaves no stones unturned to promote his movies.

This time it's no different for 'Happy New Year'. Directed by Farah Khan, the film is touted to be a musical extravaganza and a visual treat for the audience.

SRK, who is known to have some unique promotional strategies up his sleeve all the time, has come up with another gem of an idea.

Popular instant messaging mobile app WhatsApp is the new tool for Bollywood films promotions.

Realising the popularity and reach of the messaging app, Shah Rukh Khan will launch the trailer of his upcoming heist thriller Happy New Year on WhatsApp.

Making an innovative move, the trailer will be made available to the users by giving a missed call or dropping in a message at 9819020202.

Though, WhatsApp restricts sending a broadcast message to more than 250 friends at a time, but the app made special changes and removed the restriction for SRK's Red Chillies Entertainment Pvt Ltd, the producer of the film.

"There is a special focus on constantly improving fan experience through innovation. With over 50 million active users on WhatsApp in India who share millions of videos and images with friends and extended friends group it was an obvious choice to use the tool as a platform," said Venky Mysore, CEO of Red Chillies Entertainment.

Targeting at a large number of SRK fans on WhatsApp, the Red Chillies Entertainment aims at reaching out to more than a crore users watching the official trailer as it releases on August 14.

Filmmakers are coming up with unique ideas to promote their films and reach out to a mass audience.

It is Shah Rukh who always comes up with completely unique and innovative ideas.

The Happy New Year team will launch a global tour to promote the movie.

The tour, named "SLAM! The Tour" will have the entire cast including Shah Rukh, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah along with the director Farah Khan and singer Kanika Kapoor (of Baby Doll fame) and rapper Yo Yo Honey Singh traveling across the world doing live shows for the audiences.

Malaika Arora Khan will be a special guest performer and will also join the crew on the world tour.

The tour will start from September 19 in Houston and will continue to New Jersey, Toronto, Chicago, Vancouver and San Jose.

Earlier, the makers started a huge campaign on the social networking sites Twitter and Facebook to release the film's poster. The actors, including SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah and director of the film Farah Khan signed the posters for their fans. 

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