UK's Jessica Ennis is known as the golden girl of the 2012 London Olympics, but now she will also be known for her glamorous streaks.
The sports star drew attention in her figure hugging red frock as she first took to the red carpet at the BBC Sports Personality Of The Year Awards on Sunday night.
It's not the track and field alone but Jessica made her presence felt at the red carpet as well.
Turning up in a ravishing red floor-length dress Jessica was a far cry of her track jersey clad Olympian.
Kate, the Duchess of Cambridge, left, British athlete Jessica Ennis after the BBC Sports Personality of the Year Awards 2012 in London. (AP)
So much so that Jessi was instantly compared with the sister of the Duchess of Cambridge, Pippa Middleton.
Pippa has had a flurry of interest since the world saw her derriere in her bridesmaid dress at the royal wedding last year.
Pippa Middleton was thrust into the limelight and the glamorous gal said she's "by nature an optimist," which allows her to focus on the perks of her sudden fame.
"It is a bit startling to achieve global recognition before the age of 30 on account of your sister, your brother-in-law and your bottom!" Pippa writes in her new book, 'Celebrate: A Year of British Festivities for Families and Friends'.
She has been the face of British style and fashion since then. But her title is under treat as Jessica completely stole the show during the sports event.
Jessica's glamorous side caused a Twitter storm with fans hailing her as the new 'rear of the year', pushing Pippa behind.
One even wrote: 'Move over pippa @J_Ennis is now Queen of the bottom! #spoty.'
@GarNob: Jessica Ennis challenging Pippa Middleton for rear of the year #SPOTY.'
@huge_4: 'Jessica Ennis makes Pippa Middletons look distinctly average'.
@luisakay: 'Move over Pippa Middleton you have nothing on @J_Ennis.'
@KeshiaSantos: 'Forget the 'Pippa Middleton hype', she's got NOTHING on Ennis!!!'
The gold medal winner has surely taken over Pippa as far as the Twitter trend is concerned.
She completed her look showing off her slender toned waist with a thin black belt around her middle, while she even showed off some skin with the plunging neckline.
Jessica Ennis could get a gold medal for her knockout red-carpet styles of late. She attended the Jaguar Academy of Sports awards in a short red dress that showed off her super-toned body.
Her winning stakes continues and the paparazzi has a new crush; 'Lady in red - Jessica Ennis'.