Dubai Parks and Resorts today announced an impressive line-up of high profile brand partnerships for the Middle East’s largest integrated themed leisure and entertainment destination.
The corporate partners are Dubai First, Etisalat, PepsiCo, Mastercard, and McDonald’s in category exclusive partnerships for the next five years.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, had met representatives from each of the brand partners during his visit to Dubai Parks and Resorts on Friday.
His Highness praised the efforts being put into creating this massive entertainment destination based on the highest international standards.
Raed Kajoor Al Nuaimi, CEO of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts said: “As we commence our operations, we are pleased to announce the brand partners that will be working closely with us over the next five years to help our guests Experience Amazing. It is a privilege to partner with brands that are renowned both regionally and globally, who support our vision to grow the family leisure industry and change the landscape of leisure and entertainment in the Middle East.”
Dubai First - The Official Financial Partner
Dubai First, one of UAE’s leading consumer finance companies, is the official financial partner of Dubai Parks and Resorts.
The partnership has also named FGB as Dubai Parks and Resort’s official banking partner providing a wide-range of financial products and services for the destination.
As part of the partnership, Dubai First and Dubai Parks and Resorts have announced the launch of a co-branded Mastercard Credit Card that offers Cardmembers exceptional rewards, benefits and service throughout the destination.
Designed to meet the different needs of a diverse customer base, the Cards will be available in World and Platinum variants.
The ‘Dubai First – Dubai Parks Amazing Card’, will offer Cardmembers exclusive and incredible savings on admission tickets, F&B and merchandise. In addition to the robust suite of savings, Cardmembers will also enjoy valet parking and Q-fast at the park delivering both exceptional value and a superior experience for the Cardmember.
Etisalat – The Official Telecommunication Partner
Etisalat is one of the world’s leading telecom groups in emerging markets and the official ICT and digital solutions provider of Dubai Parks and Resorts.
Etisalat has been working with Dubai Parks and Resorts since early 2015 to create the region’s first-of-its-kind integrated ‘smart’ theme park resort in the United Arab Emirates.
Together, Dubai Parks and Resorts and Etisalat have leveraged the capabilities of the UAE’s well-connected telecom infrastructure and digital technologies to not only create a distinctly interactive guest experience, but also enhance the country’s Internet of Things (IoT) ecosystem in support of Dubai’s ‘smart city’ vision.
As part of the collaboration, Etisalat, the ICT and digital solutions provider for Dubai Parks and Resorts, designed and implemented creative end-to-end smart solutions as well as build and manage a park-wide robust and scalable ICT and security infrastructure.
Etisalat will continue to work closely with Dubai Parks and Resorts to deliver a seamless and engaging guest experience using omni-channel customer interactions through mobile devices, web portals, RFID wristbands, smart kiosks and digital signage.
Etisalat will also implement a set of smart applications and solutions at the entertainment destination to offer an innovative experience before, during and after the visit to the resort.
These include unified marketing and engagement, smart ticketing, digital payments, smart parking, connected transportation, connected food and beverage, as well as retail and digital entertainment.
Pepsi – The Official Beverage Partner
PepsiCo is one of the world's leading food and beverage companies with over $63 billion in net revenue in 2015 and a global portfolio of diverse and beloved brands.
PepsiCo will be the official beverage partner of Dubai Parks and Resorts offering the full range of the company’s Pepsi-Cola portfolio.
Pepsi-Cola is one of the world's most iconic and recognized consumer brands globally.
As part of the partnership, PepsiCo will have the exclusive rights to serve various cold drinks across the parks and restaurants managed by the parks.
Mastercard – The Official Payment Solutions Partner
Mastercard, a leading technology company in the global payments industry, is the official payment solution partner for Dubai Parks and Resorts.
The partnership will see value benefits for all customers spending on Mastercard within Dubai Parks and Resorts.
McDonald’s – The Official Quick Service Restaurant
McDonald’s UAE has teamed up with Dubai Parks and Resorts as the official quick service restaurant.
The flagship restaurant will be located in the Riverland French Village, the multi-themed dining and retail destination located at the heart of Dubai Parks and Resorts.
Growing its restaurant network across the UAE, the branch will be the first in the UAE to be fully designed to complement the medieval theme of the French Village. The McDonald’s new branch will also feature all the latest technologies and service platforms including digital menus and self-ordering kiosks to ensure customers receive an extraordinary dining experience through world-class services and products.
Dubai Parks and Resorts comprises three theme parks: Bollywood Parks Dubai a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters.
MOTIONGATE Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND Park and a LEGOLAND Water Park.
The entire destination will be connected by Riverland Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.
Expected to open in late 2019, Six Flags Dubai will be the destination’s fourth theme park and the region’s first Six Flags theme park.