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29 March 2024

Keywords that help sell real estate in Dubai

Published
By Parag Deulgaonkar

When selling a property in Dubai, these keywords, in fact, make the difference.

Buyers will always scout for the best location, an established community and a quality product, but real estate agents have to market and sell properties. And to get maximum attention of the prospective buyer, keywords do help.

With the global property market slowly recovering, sales of million-dollar homes are outpacing those of lower-priced homes with the number of extravagant features advertised in luxury listings having spiked, according to a new research from UK-based real estate firm Trulia.

Listings for luxury properties with marble baths are up 78 per cent; oversized windows, 56 per cent; floor-to-ceiling windows, 39 per cent; marble floors, 30 per cent; ceiling windows, 37 per cent; gyms, 28 per cent; private elevators and tennis courts, each up 24 per cent and panoramic views and ocean views, both up 18 per cent in the past two years, the company says.

But these keywords are not often used here. So what’s hot in Dubai?

No official data is collated on the most used keywords, but agents often use   Dubai property for sale; Dubai apartment/villa for sale; sea view, lake view or golf course view   when selling luxury properties.

“We feel the searches on the properties have not gone to the micro level with respect to facilities in a project, on a mass market segment,” Parvees Gafur, Chief Executive Officer, PropSquare Real Estate, told Emirates24|7.

“If you consider properties in Dubai majority of the properties have standard facilities with access to pool, gym or play area. The buyers mostly are well aware of this factor. Probably the more searches would narrow down to the aspects from the property such as lake view, water view, sea view, golf course view and on, which are more prominent in searches.”
According to a spokesperson for SPF Realty, they mostly use luxury apartment/villa, amazing views, balcony, parking, fitted kitchen, close to shopping mall, children's play area, pool.

“We do use keywords to market the properties that are listed with us. And it’s not only for luxury properties, but every segment of the market,” he adds.
One that will soon top the list, though not yet often used, will be Expo 2020.

Last week, UK-based Knight Frank said house prices in Dubai were the fastest-growing in the world in the year to September, rising 28.5 per cent in the first nine months of the year – the biggest increase in any of the global markets tracked by the consultancy.

However, the Dubai government has already increased property registration fee from 2 per cent to 4 per cent of the property value since October to control flipping in the market. The UAE Central Bank has also introduced a new mortgage cap, which is aimed at cooling down the price volatility in the market.