Social media summit in Dubai on April 22

The Middle East’s largest event of its kind, the second edition of the Social Media Summit to be held in Dubai on April 22, is expected to attract more than 200 media and communications professionals from across the region.

The one-day conference will see thought leaders and industry experts from top media and technology firms explore solutions to the toughest challenges faced by marketers today.

Key speakers at the Social Media Summit 2015 include Fernando Anzures, international keynote speaker and author of the bestselling book, 'Consumer is the New Media', Rayan Karaky from Google, Ihsan Anabtawi from Microsoft, Hussein Freijeh from Yahoo, Narain Jashanmal from Facebook, and Caroline Faraj from CNN, among others.

Keynote sessions and panel discussions at the summit will focus on some of the most significant themes shaping the social media landscape in the region, including storytelling and engagement, content creation, scalable video, customer service, social media platform optimisation and strategy development, the use of analytics to measure ROI (Return on Investment) and the rise of big data and mobility.

Follow Emirates 24|7 on Google News.