UAE teen resident's video wows audience

Charlie Cracknell, a 15-year-old Gems student living with his family in the UAE follows up his internationally award-winning work with another stunning video clip about one of the most important issues of road safety in the UAE, namely seat belts, and in particular the use of seat belts for kids.

Charlie Cracknell states: “I am very passionate about film making and I feel that road safety is an incredibly important topic in our society today. It is crucial, that people are more aware of the dangers that can occur on the road, which is why I dedicated my latest production to encourage everyone to use seatbelts. By interviewing children, some of whom were quite young, I wanted to be able to appeal directly to other children but at the same time to target adults who would feel the impact of receiving such an important and positive message from a child.”

A study of car crashes in Al Ain has found that 98% of passengers were not wearing a seat belt – and not a single child restraint was used in any of the vehicles.

According to the WHO, the correct use of child seats can reduce fatalities by 70 per cent in infants, and by 54-80 per cent among young children. Hence, this video clip raises awareness for a truly critical issue of road safety in the UAE.

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