Dubai's LA Lakers fan launches ad campaign to keep Nick Young

Dubai’s Ahmed Bin Sulayem, Executive Chairman, DMCC and committed Los Angeles Lakers basketball fan, has launched another personal advertising campaign to support his all-time favourite team.

This year the centre point of Bin Sulayem’s ‘STAY’ advertising campaign is Nick Young, the American professional NBA ‘shooting guard’, in a bid to keep the star in play at Los Angeles Lakers for another season.

The two-week long outdoor campaign which launched on June 21, includes advertising trucks, bus stops and billboards, and surrounds the Los Angeles Lakers Staples Stadium.

Commenting on the initiative, Ahmed Bin Sulayem, said: “These campaigns are not just about creating noise they are all about supporting legends that deserve recognition for their continuous drive that inspires and exceeds expectations of millions of fans and supporters every day.

"In my view, Nick Young epitomises exactly that and it would be amazing to see him in action at LA Lakers next season as well.

"So much has happened in a year particularly for those who kept embracing challenges, saw the opportunities ahead and never gave up.

"Around this time last year I also placed an ad in the LA Times supporting legendary Kobe Bryant after his Achilles injury.

"That ad has a lot to answer for – not only did it indirectly lead to Kobe Bryant later visiting Dubai to support DMCC’s Kobe Bryant Health and Fitness weekend – it is also proof of how Dubai’s determination to succeed on the global arena generates results.

"Last year the same ad featured a Dubai Expo 2020 bid candidate logo, take a look at this year’s campaign and you will see that Dubai succeeded in that - we will be hosting the Expo 2020.

"It just goes to show that anything is possible with hard work, determination and a ‘never give up’ attitude – much like the spirit of Dubai and the LA Lakers team.”

It is hoped that the power social media has in uniting fans from all across the globe once again will propel Bin Sulayem’s unconditional support for Los Angeles Lakers, this time with Nick Young on the centre stage.

Visuals of the 2014 ‘STAY’ Nick Young outdoor advertising campaign and the 2013 LA Times full-page advert ‘Carpe Diem: Here’s to Kobe, Here’s to the man that won’t lie down, Here’s to the man that will return. Here’s to greatest of all time’, are available via Twitter: @ahmedbinsulayem and Instagram: ahmedbinsulayem.

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