Watch motocross stunts in Dubai on Friday
Breath-taking motocross stunts, sensational locations and top-class events lie in wait as the world’s elite freestyle motocross riders limber up for the Red Bull X-Fighters World Tour 2012 kicking off in Dubai this weekend.
This year’s international motocross stars will be supported by MINI John Cooper Works, a partner who is also about making pulses race amongst its enthusiastic and demanding fans and whose involvement will add another chapter to a MINI/Red Bull partnership that can already look back on years of success.
Taking place on JBR Walk on Friday, April 13, the Dubai leg marks the start of the 2012 World Tour and will include a series of events for Dubai’s motocross lovers and thrill seekers. As part of the event, MINI John Cooper Works will offer visitors the opportunity to win the extreme prize of a skydiving instructor package to get your own licence worth Dh10,000. Enthusiasts can also enter a competition to win VIP tickets (worth Dh4,000) by sharing a creative picture of them and their MINI on the MINI Middle East facebook page.
Friday’s event will also showcase two fibreglass MINIs and three activation areas covering John Cooper Works model displays of the MINI Hatch, Coupe and newest family member, the MINI Roadster – including trampoline Roadster photo activities and facebook terminals where visitors can take pictures of themselves in the activation areas and get uploaded on the MINI Middle East facebook page.
For Ralf Schepull, Head of MINI Brand Communication, the appetite of John Cooper Works for imposing horsepower and ultra-sporty kit makes it an ideal partner for a series like the Red Bull X-Fighters World Tour. “Red Bull and the Red Bull X-Fighters World Tour 2012 are a perfect fit for the John Cooper Works brand,” says Schepull. “After all, both partners pride themselves on being unconventional, power-packed and action-packed. Together they make an impressive team.”
The Red Bull X-Fighters World Tour 2012 will see the world’s leading freestyle motocross riders compete for prized championship points in front of enthusiastic crowds at six events spread over four continents. The John Cooper Works sub-brand will add its own flavour to the tour with some very special attractions of its own. MINI customers can win a trip to one of the events and experience the inimitable world of John Cooper Works live when they get there.
Only the world’s premiere freestyle motocross riders qualify for a place on the Red Bull X-Fighters World Tour. Invitations are handed out based on a rider’s results from preceding seasons and performances in other top-tier events. The Red Bull X-Fighters World Tour 2012 will kick off this Friday in Dubai, 13 April, before visiting Glen Helen in the USA (12 May), Istanbul (16 June), Madrid (20 July), Munich (11 August) and Sydney (6 October).