The ICC World Twenty20 Sri Lanka 2012 which begins on Tuesday, September 18, in Hambantota, Sri Lanka is being billed as the most “socially-networked event in the history of cricket”.
The ICC has unveiled a range of social media activations including the official event Twitter hashtag, #wt20.
Fans can also access pics and video content on a Facebook page - which.
There is a ‘flock to unlock’ partnership between Emirates airline and the ICC using the #wt20.
Fans will be rewarded for passing various milestones using the #wt20 by unlocking fantastic prizes, including business class flights and Skywards miles, which they will have a chance to win through entering competitions that will be run simultaneously on the Emirates Airline and ICC Facebook pages.
Twitter has also launched a special event page in partnership with the ICC on its own platform – the first time this has happened for a major global cricket event – following the success of its event pages with #nascar and #olympics earlier this year.
The #wt20 event page, which can be viewed at contains the very best tweets from organisers, players, media and fans.