Kim Kardashian from the show "Keeping Up With The Kardashians" attends an E! Network upfront event at Gotham Hall on Monday, April 30, 2012 in New York. (AP)
TV personality Kim Kardashian introduces her new fragrance, "Kim Kardashian," at Macy's in New York. The most successful celebrities to splash their name across a fragrance bottle speak typically to a niche audience, often one that's an older or younger consumer. Two of the best-sellers right now? Justin Bieber's women's perfume Someday in the prestige market and White Diamonds, the scent launched 20 years ago by the late Elizabeth Taylor, in the mass market. (AP)
Kim Kardashian (L) and musician Kanye West watch the Los Angeles Lakers play the Denver Nuggets during Game 7 of their NBA Western Conference basketball playoff series in Los Angeles, California May 12, 2012. (REUTERS)
Kim Kardashian from the show "Keeping Up With The Kardashians" attends an E! Network upfront event at Gotham Hall on Monday, April 30, 2012 in New York. (AP)
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