Bollywood's 'gold' queens: Aishwarya or Katrina?

Big Indian jewellery brands have often looked towards Bollywood when it comes to representing itself to the customers.

They have always associated with names like Hema Malini, Sushmita Sen, Aishwarya Rai, Sonam Kapoor. These actresses don't come cheap but big brands do not hesitate to win them over. Not just diamonds any sort jewellery are women's best friend, so even the actresses find jewellery endorsements enticing.

Here's a look at some of the famous actresses and the jewellery brands they are associated with.

Aishwarya was announced as the brand ambassador of Kalyan Jewellers. The 38-year old, who is now a part of the group's "Golden Girl" campaign, bagged the Dh13.2 million endorsement deal for Kalyan Jewellers.

Aishwarya Rai sparkles as a bride in new jewellery ad. The actress lost oodles of weight post-pregnancy, looks resplendent in her latest jewellery ad. 

Bollywood actress Katrina Kaif is brand ambassador for Gitanjali's Nakshatra Diamond jewellery, taking over from Aishwarya Rai Bachchan.

Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. She lends a refreshing look to the brand. We are excited about having her on board as the new face for Nakshatra.

Former beauty queen and model-turned-actress Esha Gupta has been named as Damas ' newest brand ambassador for the company's upcoming Diwali campaign.

The Middle East's leading jewellery and watch retailer has signed the 23 year old Delhi-born beauty for the next two years to represent its portfolio of well known brands, which include Legacy, Gehna, Mira, Harmony and Ananya.

D'Damas, one of India's leading diamond jewellery brands, announced Bollywood actor Sonakshi Sinha as the new face of the brand. After the success of ‘Dabangg’, Sonakshi Sinha was riding high.

She has grabbed many endorsement deals and has also snatched many brands from established actors. She has replaced Preity Zinta as the brand ambassador of a renowned jewelry brand D,Damas.

Actress Kareena Kapoor endorsed a bridal jewellery brand. The actress is the new brand ambassador of Geetanjali Group's latest bridal jewellery range named Parineeta. 

Kareena's star value has increased over the years and she has been the face of many well known brands.

The gorgeous Bipasha Basu, is the brand ambassador of Gili, one of India’s most popular diamond brands. Gitanjali Group, the country’s largest diamond and jewellery manufacturer and retailer, strongly feels that Bipasha epitomizes what Gili stands for.

The chic and exotic actress, with curves that can kill, will add her alluring personality to its products, as well as lend a refreshing look to the whole brand.

Sonam Kapoor is the face of Anant diamond jewellery by GJEPC. GJEPC has initiated a national campaign to promote the domestic gem and jewellery sector and strengthen India’s share in the international market.

The Indian jewellery retailer Malabar Gold, which is developing an extensive base in the Gulf region, wants to be a $6 billion (Dh22 billion) company by 2016.

Hema Malini is the brand ambassador of this jewellry brand and is often spotted on every store openings.

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