Akshay reunites with ex Shilpa Shetty...

All in the name of marketing

If the might of the idiot box can even revive a career for superstar Amitabh Bachchan, then reuniting former flames for the sake of a film promotion is certainly something Bollywood can take in its stride.
 
This weekend, ‘Special 26’ star Akshay Kumar will be shaking a leg possibly, with his ex Shilpa Shetty for Star TV’s dance reality show, ‘Nach Baliye 5’.
 
Any awkwardness, you ask?
 
Kumar certainly didn’t seem to think so, choosing to market the film with the same sincerety that he showed for the ‘Special 26’s’ world premiere in Dubai on Wednesday.
 
“There are so many television channels in India, reaching out to a population of over two billion people; we have to connect with our audience,” he said, adding, “Promoting a film is a job, though, sometimes even more difficult than working in a film itself.”
 
He continued: “Why just single out ‘Nach Baliye’? The media pace is so frantic today, because the business model is such. Ten years ago, such was not the case.”
 
Kumar’s sidestep though doesn’t completely rule out the fact things have the potential to get a tad awkward, especially if the actor chooses to belt out the song he has crooned for the film and dedicated to his wife, Twinkle Khanna.

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