Nissan Mideast appoints Cherfan sales and marketing director

Nissan Middle East has announced the appointment of Samir Cherfan to the new role of Director – Marketing & Sales for the region.

Samir joins Nissan Middle East with over 20 years of Renault-Nissan Alliance experience spanning engineering and commercial roles of increasing responsibility. He will operate out of the Nissan Middle East headquarters in Jebel Ali Free zone.

Samir, an engineering graduate, joined Renault in 1992 and progressed in the initial 11 years of his career with varied management positions in parts and vehicle engineering.

A further seven years were spent in vehicle programs where he was given the important role of Program Director for mid-range sedan and hatchback models.

At the same time, Samir was selected to the coveted role of a Cross-Functional Team (CFT) Pilot, leading a successful two year project for fixed cost reduction. He reported to the Renault Chief Executive Officer/Chief Operating Officer for this critical task.

In 2010, Samir moved to the front line role of Managing Director - Renault Retail Group in Paris, the position from which he joins Nissan Middle East.

Samir, 44, is married with a ten year-old daughter and speaks fluent English, French and Arabic. On his appointment he commented: "Nissan in the Middle East commands an enviable reputation as one of the leading automotive brands in the region with a heritage few can aspire to. Our large model range has class-leading vehicles in almost every segment in the marketplace, with an appeal which ensures we are also one of the best-selling brands here.

"The automotive market is extremely competitive and my challenge is to build on our momentum and achieve further growth in the years ahead."

Samir is a keen sports enthusiast and likes to explore new cultures globally. He describes himself as a leader who is a coach to his team and sets them on the path to success.

Nissan Sunny order

Arabian Automobiles Company, the exclusive dealer of Nissan, Infiniti and Renault in Dubai and the Northern Emirates has handed over 50 units of the all-new Nissan Sunny to SuperPrice Rent A Car, a leading car rental company in the UAE, as part of a larger order to supply SuperPrice with several Nissan and Renault models.

Ghassan Nasser, General Manager – Sales, Arabian Automobiles officially handed over the 50 units of the 2012 Nissan Sunny to Rashid Lootah, CEO of SuperPrice Rent A Car during a ceremony held at the Arabian Automobiles Deira showroom recently. The latest generation Nissan Sunny, which was revealed during the 2011 Dubai Motor Show, has commanded strong interest from many retail and fleet customers since it was introduced in showrooms across the UAE in February this year.

Nasser said during the ceremony: “The Sunny has been the best selling model in our Nissan line-up for many years, and the previous generation Sunny was a firm favourite with both retail customers and businesses. We are confident the signing of the deal with SuperPrice reflects fleet buyers’ strong interest in All-New Sunny with its low-cost running costs, durable build quality and increased spaciousness and comfort into its refreshed design.”

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