Gates Hospitality today confirmed a deal to bring London’s vibrant Reform Social & Grill to Dubai with the opening set for October.
Gates, a hospitality company based in Dubai, have taken the lease for the venue in The Lakes, a large community in Emirates Living District, from Emaar and are now on track to open in October.
CEO Naim Maadad said: “The Lakes is a fantastic location for Reform to open up here in Dubai as it is right in the heart of a thriving community of thousands of families – not only in The Lakes but in nearby neighbourhoods such as The Springs, The Meadows and The Lakes.
“We have taken the lease on the venue from Emaar and will be using not only the brand of Reform in London but also the expertise in terms of senior management and staff coming over to Dubai.
“Bringing Reform here from London, continues the trend of international brands finding a second home in Dubai. Reform enjoys great success in London, and we expect to mirror this achievement within the Dubai market.”
Reform Social & Grill Dubai is set in a fully refurbished 15,000sqft indoor and outdoor site and will bring first class traditional British food and drink to customers from 7am to midnight every day of the week.
Tadgh Ryan from Reform Social & Grill in London is the new GM in Dubai and will lead a team made up of management and staff from both Britain and the UAE.
“We are taking the very best of what we have to offer in London – from the food right through to the décor and service standards – and giving it a Dubai twist,” said Tadgh.