Smart Dubai rolls out new campaign for #Year_of_Giving

The Smart Dubai Office, SDO, has launched a new high-tech initiative to mark the #Year_of_Giving initiative of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, to promote charity.

The SDO customers who pay for their purchases using the Dubai Now application will receive a message allowing them to enter whatever sum they choose to donate.

"Institutions at all echelons of the Dubai Government draw inspiration from our wise leaders who have directed us all to be charitable," said SDO Director-General Dr. Aisha Bint Butti Bin Bishr. "They inspire us to work for the greater good of the UAE, and to always put people and their happiness first when we set our policies and launch our initiatives. We are all working to spread happiness in the UAE, which has become a prime destination for young professionals from all around the Arab world and beyond."

"At Smart Dubai," Dr. Aisha explained, "we draw inspiration from Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, who once said, "True charity is making a difference." With that in mind, we strive to always make a difference not only with what we give, but also how we give it, which reflects our passion for smart technology and our commitment to making Dubai the smartest and happiest city in the world."

His Highness Sheikh Mohammed bin Rashid Al Maktoum had called for establishing a framework for individuals and organisations in the UAE to streamline activities that seek to realise the objectives of the #Year_of_Giving, which reflect the UAE’s deep-seated values of generosity and charity.

"Our initiatives not only encourage our users to donate, but also keep them up to date with the advancements taking place all around them as Dubai’s smart transformation carries on," Dr. Aisha noted. "It is a unique approach whereby technology is tailored to meet the needs of individuals from all segments of society."

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