Dubai’s massive ‘Proud of UAE’ sale is on: Up to 75% off across 500 brands and 11 malls

Dubai: It’s time to go shopping! A citywide sale has been announced in Dubai as part of the 'Proud of UAE' campaign, where shoppers can enjoy up to 75% discounts from April 24 April to May 21, at participating brands and retail outlets.

With 500 brands and more than 10 malls and shopping districts participating in the campaign, it’s time to get your Eid Al Adha shopping started.

Where to shop

According to visitdubai.com – Dubai’s official tourism website – and the Dubai Festivals and Retail Establishment (DFRE), the following malls and retail destinations are participating in the campaign:

• Dubai Mall

• Dubai Hills Mall

• Ibn Battuta Mall

• Mall of Emirates

• Dubai Outlet Mall

• The Outlet Village

• City Centre Deira

• City Walk

• City Centre Mirdif

• Dubai Marina Mall

• Mercato Mall

Here are some of the deals you can take advantage of:

1. Up to 50% discount at Ulta Beauty

Bringing its ’21 days of beauty’ to the UAE for the first time, Ulta Beauty is offering up to 50% discounts on selected items and exclusive gifts with purchase both in-store and online.

Location: Dubai Mall, Mall of the Emirates and online at ulta.ae

2. Earn 5x Blue loyalty points at Dubai Festival City Mall

Shopping at Dubai Festival City Mall will earn you five times the normal Blue loyalty points at over 400+ stores, restaurants and entertainment spots, which will be credited to your app within 48 hours. You need to download the Blue Rewards app, which is a lifestyle and loyalty points app by the Al Futtaim group, available on Apple App Store and Google Playstore. The offer is not applicable on weekdays.

Once you have earned the points, you can tap on the ‘Points marketplace’ section on your Blue Rewards app to convert them into shopping vouchers or redeem exclusive offers.

Location: Dubai Festival City Mall

3. Purchase limited edition coins at Dubai Gold District

Emirates Minting Factory, in collaboration with Dubai Gold Council, has launched a limited edition collection of gold and silver coins, celebrating the UAE’s spirit of unity and resilience. Proceeds will be directed to Ferjan Dubai, a UAE-based initiative focused on strengthening community life and improving social wellbeing across Dubai’s neighbourhoods.

Location: Dubai Gold District, Al Ras or online at www.emiratesminting.ae

4. 25%-75% off all items at Mom Store

If you’re a new parent, this deal is for you. Find marked-down prices on everything from clothing sets, jackets and dresses to feeding accessories, strollers and baby care essentials at Mom Store outlets in the emirate.

Locations: Dubai Outlet Mall, Dubai Hills Mall, Mall of the Emirates, City Centre Mirdif, Dubai Mall.

5. Exclusive offers at City Walk

Marking its 10th anniversary, City Walk is also offering discounts across its outlets, like a two-week complimentary access to Fitness Zone, complimentary additional treatments at SaltZen Spa and Sisters Beauty Lounge, ‘Kids eat free’ offer at Allo Beirut, reduced ticket prices at The Green Planet and more.

Location: City Walk

6. Up to 75% off various brands at Mercato Mall

Mercato Mall is also offering special discounts as part of the ‘Proud of UAE’ sale, with up to 75% off on selected items and bundle offers for children on toys and educational items.

7. Tech deals across Dubai

Several electronics retailers are also rolling out special promotions during the campaign:

• E-city is offering limited-time discounts, zero-EMI plans and guaranteed gifts on purchases
• Jumbo Electronics has reduced prices by up to 50 per cent on cameras, accessories and everyday tech products
• Sharaf DG is offering discounted monthly payment plans for iPhones
• Virgin Megastore is giving away a free vinyl record with every turntable purchase

More offers to explore

Here are a few more offers that you can take advantage of during the ‘Proud of UAE’ sale:

• Buy one, get second at half price at Al Jaber Optical

• 25% off selected jewellery items at Damas Jewellers

• Buy one get one on Westar watches at Al Futtaim’s the Watch House

• Buy one, get one at Dubai Optical on selected items

The ‘Proud of UAE’ sale runs until May 21 across participating malls and retail outlets in Dubai.