Red Carpet project’s Dubai-it Awards win reflects Dubai’s global ambitions

Dubai: On the sidelines of the Dubai-it Awards ceremony, His Excellency Lieutenant General Mohammed Ahmed Al Marri, Director General of the General Directorate of Identity and Foreigners Affairs in Dubai, said the Red Carpet project’s win in the award’s first edition was a source of pride and an important milestone, reflecting the advanced levels Dubai has reached in developing quality initiatives and business models that extend beyond the emirate to the world. He said the project’s global impact demonstrates the value of ideas that are transformed into tangible achievements and exceptional experiences. His Excellency expressed his deepest gratitude and appreciation to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for his unlimited support, and to His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, for his continuous support. He said this support is a fundamental pillar in continuing the journey of excellence and innovation and achieving qualitative accomplishments that keep pace with Dubai’s ambitions. Role models Lieutenant General Mohammed Al Marri said winning the award not only honours the efforts made but also places greater responsibility on teams to continue searching for new and exceptional ideas and projects. He stressed the importance of future foresight and research teams in developing unconventional initiatives that keep pace with change and anticipate challenges. He added: “We do not launch cloned projects, we launch projects that are replicated for the world,” emphasising Dubai’s approach to creating pioneering experiences, moving from leveraging global models to delivering innovations that become a reference and an inspiration for cities and institutions around the world. He said the win is an incentive to redouble efforts and launch more distinguished projects, stressing that ambitions do not stop at an achievement or an award but continue to rise towards new levels of leadership and innovation. Pioneering experience His Excellency said travellers through Dubai airports enjoy an exceptional and integrated experience thanks to the advanced system of services provided by various entities, from passport and customs services to duty-free markets and VAT refund services, within an environment that relies on smart solutions, ease of procedures and faster transaction completion. He said achievements in the travel and airports sector have moved beyond traditional service delivery to an advanced level of excellence that is difficult to reach. He said this is the result of a leadership vision that believes continuous development does not stop and that every achievement represents a starting point towards an even greater accomplishment. He said His Highness Sheikh Mohammed bin Rashid Al Maktoum continues to provide all forms of support and empowerment and constantly motivates teams to continue achieving and exploring what can be offered in the future to strengthen Dubai’s position and global competitiveness. Lieutenant General Mohammed Al Marri said the excellence celebrated by the Dubai-it Awards is not easily achieved, but is the result of exceptional work and continuous effort. Reaching its platform requires projects to be distinguished and rare in their impact and value, reinforcing a culture in which achievement, ambition, work and innovation remain a permanent approach in Dubai.