Dubai-it Awards: How Ounass transformed luxury shopping with deliveries in under 90 minutes

Dubai: From waiting several days for an online order to receiving luxury purchases in under two hours, Dubai-based Ounass has transformed the online shopping experience, with deliveries averaging just 89 minutes in Dubai. The luxury e-commerce platform has been named the winner of the Dubai-it Award for Services Segment, recognising its ability to combine speed, service quality and digital innovation to establish a new benchmark for luxury shopping in the region. Launched in December 2016 as Al Tayer Group's first exclusively digital luxury e-commerce platform, Ounass offers fashion, beauty, lifestyle and homeware from leading international and regional designers. The platform has brought together more than 1,300 global and regional brands, offering over 100,000 luxury products through one digital platform. Redefining luxury shopping through speed One of Ounass's key achievements has been its ability to deliver luxury purchases within hours rather than days. The platform has built distribution infrastructure across Gulf markets, enabling it to offer two-hour delivery services in Dubai, Kuwait and Riyadh. According to the Dubai-it Award submission, 80 per cent of orders across the GCC are delivered on the same day. Beyond delivery speed, Ounass has combined convenient payment options, easy returns and personalised services to create a seamless digital shopping experience. Customers can shop through its website and app, while its Personal Shopping service offers a more tailored experience. Ounass also offers customers a choice between eco-friendly and premium packaging, alongside a customer care service available seven days a week, from 10am to 10pm. 12 million orders and rapid growth Ounass has expanded its operations across six GCC markets, including the UAE, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar. The platform has fulfilled 12 million orders, recording 108 per cent growth in sales value and 102 per cent growth in order volume since 2023. This growth, alongside its expanding customer base, has helped establish Ounass as a leading digital luxury platform in the region. The leadership behind Ounass Ounass is led by CEO Khalid Al Tayer, who is also the Managing Director of Al Tayer Insignia, the retail business of Al Tayer Group. Al Tayer Insignia represents more than 60 luxury, lifestyle, beauty and hospitality brands, including Harvey Nichols Dubai, Bloomingdale's, Armani, Coach, Kiehl's and Skims. Before joining Al Tayer Group in 2005, Khalid founded the internet startup makook.com and worked at McKinsey & Co. and Emirates Financial Services. He currently serves on several boards, including Dubai Chambers, the Dubai Chamber of Digital Economy and the Fashion Commission at Saudi Arabia's Ministry of Culture. Reflecting the Dubai-it philosophy Ounass's recognition at the Dubai-it Awards highlights how the platform has transformed online luxury shopping through speed in execution, excellence in customer experience and exceptional growth. By combining fast delivery, personalised services and an extensive selection of luxury brands, Ounass has turned speed and service quality into a new benchmark for luxury e-commerce across the region.