Internet giant Google said yesterday it would stream all the upcoming Indian Premier League (IPL) cricket matches live via its YouTube videosharing website. Under the terms of the agreement, Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships as well as advertising. "We are thrilled to have IPL as our global partner," said Shailesh Rao, a senior manager of Google India, in a statement.
"YouTube offers an open platform for sports and entertainment companies to take their content to a global audience and a great opportunity for advertisers."
The third edition of the popular Twenty20 tournament, featuring the world's top players in eight teams owned by businessmen and Bollywood stars, will be held from March to April. "This initiative by IPL to partner with Google India will give the league a global reach on a single distribution platform," Lalit Modi, chairman of the IPL said.
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