Research firm Nielsen opens office in Dubai

Nielsen, a consumer research and media information company, opened its new regional head office for the Middle East, North Africa and Pakistan at Dubai Media City. Nielsen's new headquarters will complement its strong presence in the region. The research firm provides marketing and media measurement information, analysis of the sector and industry expertise. Mohammed Abdullah, Executive Director, Dubai Media City, a member of Tecom Investments, said: "As the region's leading media hub, our success over the past eight years is characterised by our continuous commitment to meeting the dynamic needs of the fast-growing media sector. The presence of The Nielsen Company, a global leader in market research and information, validates the status of Dubai Media City as the important regional hub for media leaders. "We constantly explore fresh avenues in our committed endeavour to provide the best-in-class services to our customers and business partners. We are confident through its path-breaking initiatives, The Nielsen Company will add enormous value to the media cluster." Keep up with the latest business news from the region with the daily Emirates Business 24|7 newsletter. To subscribe to the newsletter, please click here .