Etisalat is IIR technology partner

Under the agreement etisalat will provide technological support for the nine IIR conferences that will be held this year (DENNIS B MALLARI)

Etisalat yesterday announced that it has signed a strategic agreement with IIR, which will see etisalat positioned as the technology partner for nine IIR conferences that will be held during 2008.

These include Marketing 2008, Innovation Management Conference, The Corporate Social Responsibility Summit, PR Congress, Leaders in Abu Dhabi, Leaders in Dubai and others. Ahmed bin Ali, vice-president, corporate communications at etisalat, said: "This agreement is aligned with etisalat's strategy to support events and conferences providing valuable expertise that will help support the modern renaissance in the UAE. Conferences organised by IIR give the opportunity to participants to look at the experiences of other companies and gain valuable insights and best practices."

IIR is the largest conference and exhibition company in the world with offices in the United States, Europe, Africa, Australasia, Asia and the Middle East.

Timothy Hawes, Group Sales Director, IIR Middle East, said: "Our Dubai branch is responsible for some of our largest events worldwide including the Cityscape series, Arab Health and the largest conference in the Middle East, Leaders in Dubai. We continue to strive to develop new products and services to cater to the region's ever changing needs and dramatic growth.

"We are delighted that etisalat has given its support in achieving this. With etisalat's commitment to innovation and new technologies, and their vision to stand amongst the top telecommunications operators in the world, we feel there is massive synergy between the vision and goals of our two companies," Hawes added.

IIR Middle East provides business executives with knowledge and skills through training, conferences, seminars, e-Learning and exhibitions. Established in 1973, IIR is now the world's largest human capital company with an international network of 45 businesses and 116 operating units.