Beyond business

Name: Lorenzo Leone Age: Undisclosed Nationality: Swiss-Italian Job: Head of Services and Software, Nokia Middle East and North Africa Nokia has just launched additional applications to its OVI internet service. How big is the mobile internet industry in the UAE? Very big, and the future is looking promising. Here you have two operators offering mobile connections, and with the UAE offering so many WLAN access points in malls and airports, usage is on the rise. In fact, studies have shown that 52 percent of data downloaded via mobile phones is through internet browsing. Additionally, gaming is very popular in the region, particularly the UAE, Saudi Arabia and Kuwait. What gaming applications are popular for downloading via mobile phones? With Nokia, N-Gage has proved to be incredibly popular. We have five specific game downloading sites for this region. What's your favourite piece of gadgetry at the moment? I'm liking the N810. It's not a phone, but an internet tablet. It's very clever. I'm supporting… Italy at Euro 2008. I was born in Italy, but lived most of my life in Switzerland. I have both passports, but when it comes to football, that's when the Italian blood kicks in. I am really looking forward to seeing how they do this month. I'm listening to… 1. A lot of Brazilian music by various artists. My wife is Brazilian so it's always playing in the house. 2. Anything by Shakira. 3. Anything by Madonna. 4. Some Arabic artists. Although I don't understand the lyrics, I really enjoy the music. I'm reading… Do Less, Achieve More: Discover the Hidden Powers of Giving In by Chin-Ning Chu. Every time I read this book, I enjoy it. It is a great read about personal development; teaching people how to become more successful and satisfied with their lives. I highly recommend it.