‘The Dubai Show’ to debut in South Africa to attract investments into emirate

Sajid Ali and Sultan Al Suwaidi speaking at ‘The Dubai Show’ press conference on Monday (Supplied)

The inaugural edition of ‘The Dubai Show’ is set to held in Johannesburg, South Africa, later this year in order to attract more companies to the emirate, hence generating new employment here.

In order to take Dubai to the world, the event, scheduled from November 24 to 26, 2016 at Sandton Convention Centre, Johannesburg, will launch Dubai as an attractive investment and tourist destination for African investors and businessmen.

In order to generate business, create new partnerships and explore new markets, local companies from major industry sectors such as tourism, hospitality, business setups, real estate, free zones, trade, services, medical tourism, education etc., will be represented at the event to attract companies from Africa.

Sajid Ali, Director, Sumansa Exhibitions, the organisers of The Dubai Show, expects nearly 100 government, semi-government and private companies from the UAE will participate in the B2B and B2C exhibition.

Ali believes that if they can manage to achieve their target of attracting new companies into Dubai, nearly 25,000 new jobs will be created annually.

“This is going to be one mega event which will showcase all that Dubai has to offer to the world, the potential is immense and opportunities galore and we certainly think this would be a one of its kind exhibition with representation from such diverse industry sectors, nothing of this kind has ever been done before,” said Sajid Ali, Director, Sumansa Exhibitions, the organisers of The Dubai Show. “With Johannesburg as our starting point, we intend to mark Dubai’s presence – economic and otherwise – in many different parts of the globe.

“The Dubai Show in Johannesburg will serve as a lucrative platform for several industries to forge ties with their African partners. This will be a great opportunity for high profile, as well as small and medium enterprises to gain foothold into an emerging market and establish their brand comfortably, besides opening doors for African partners to establish themselves in Dubai. On the other hand, the rapidly growing African economy will find a rewarding base in the UAE to expand their industries in other countries,” said Sultan Al Suwaidi, Partner at Sumansa Exhibitions.