From dancing to the tunes of the hero to now singing their own soulful notes, Hindi film actresses are going all out to multi-task.
Just acting is passé; stars are increasingly trying out various other avatars to make their mark.
Their brand power strategies include commercials, buying a cricket or a football team and creating new labels.
More common ways of diversification have included playback singing, appearing in reality TV shows and turning producers.
Bollywood actress Priyanka Chopra releases her new single 'Exotic' in Hard Rock Cafe, Mumbai on July 12, 2013. (AFP)
Suraiya was the first actress who could act as well as sing on-screen with equal skillfulness.
Actress Priyanka moved beyond the obvious, releasing three singles one after the other in the international market in an attempt to be a pop star.
Already a huge star for her varied acting career in India, Priyanka Chopra became the first Bollywood talent to simultaneously branch out into the international music industry when she signed to Interscope/DesiHits!/2101 Records in 2011. Soon after, she became the first Bollywood figure to sign with CAA.
Alia Bhatt recording her song. (Twitter)
More recently, Alia Bhatt turned to singing. She beautifully sung a song called 'Sooha Saha' for her film 'Highway' composed by Oscar winner AR Rahman.
The song is s slow and soft one and has a lullaby-like quality to it.
The actress has also recorded 'Samjhawaan' for her and Varun Dhawan’s upcoming film 'Humpty Sharma Ki Dulhania'!
Alia has gone on record to say that eventually, she would even like to make an album and that Priyanka Chopra is her inspiration.
Shraddha Kapoor. (Sanskriti Media and Entertainment)
Newbie Shraddha Kapoor is not lagging behind and has lent her voice for 'Galliyan' in 'Ek Villain'.
And now the king of blockbuster - Salman Know - is not satisfied delivering just kicks and punches on screen. The superstar wants to sing and then sing some more.
He crooned 'Hangover' for his upcoming film 'Kick' and now we hear that he has gone ahead and recorded two more songs for the same film.
Salman Khan hosts reality show Bigg Boss. (AFP)
It was a spontaneous decision prompted by the positive feedback for 'Hangover'. The two songs are 'Jumme Ki Raat' and the yet-to-be-released 'Tu Hi Tu' have been composed by Himesh Reshammiya.
We will have to wait and watch where their singing career go but in the meantime, are you excited to hear them humming.
To be in the limelight, simply delivering hits is no longer enough for these actors. A Bollywood star needs to grab a larger slice of celebrityhood, beyond the big screen.