Get ready to loosen your purse-strings this week to master the cutting edge of technology. Most global brands will be out there at this year’s Gitex Shopper Spring to woo you and your wallet – and it’s up to us consumers to decide the winner in this battle of global brands. “Big name brands and retailers returning to Gitex Shopper Spring will include E-City, Emax, Jacky’s Electronics, Jumbo Electronics, Plug Ins Electronix, Samsung Gulf Electronics and Sharaf DG – so shoppers can be assured of a number of exciting launches and the widest variety of products at the most competitive prices,” Hassan Mosafer, Exhibition Director of the Gitex Shopper Spring at organisers Dubai World Trade Centre (DWTC), tells Emirates 24|7. The four-day consumer electronics extravaganza starts Wednesday, April 1, and will continue over the weekend until Saturday, April 4, 2015. Smartphones, laptops, tablets, and high-definition TVs will be amongst the hottest selling categories at this year’s Gitex Shopper Spring, which kicks off in a couple of days in Dubai. Samsung will be showcasing the not-yet-on-sale Galaxy S6 and Galaxy S6 Edge devices, and taking pre-orders for the phones. Microsoft Devices will launch their latest smartphone – Lumia 640 XL – in the region during the event. Lenovo will launch its S60 smartphone at the event, with UAE being the first country in the region to receive the Dh799 device. In addition, Toshiba says all the Notebooks it sells this Gitex Shopper will receive a free Windows 10 upgrade. “Gitex Spring is one of the peak selling season for tech electronics in the region. We expect to see the demand for Notebook category this Gitex , as all Notebooks sold this Gitex will have a free upgrade to Windows 10,” Santosh Varghese, General Manager of Toshiba Gulf, confirmed to Emirates 24|7 . As existing players dole out deals and discounts, new players are set to challenge them with their own set of freebies. “We are also pleased to welcome 20 first-time brands, distributors and retailers at the show this year, including Vsun, Hisense, Quantum and Obi Mobiles – new entrants into the Middle East smartphone market offering powerful mobile technology and a unique line-up of smartphones at extremely affordable prices,” says Mosafer. Even before the start of the show, the Samsung Galaxy S6, the HTC One M9, the iPhone 6 and iPhone 6 Plus have all witnessed a Dh600 price drop in the ongoing smartphone festival with telecom operator du. Retailers Emirates 24|7 spoke with maintain they are planning aggressive deals and discounts as the Apple vs Samsung vs HTC vs Sony vs Lenovo vs Huawei and more rivalry becomes red hot. “We’ve lined up a number of different promotions this Gitex, including bundled offers and discounts. The demand for bundled offers is often higher, so we are focused on giving customers a selection of products at extremely attractive prices,” Nadeem Khanzadah, Head – OmniChannel Retail at the Dubai-based electronics major Jumbo Group, tells Emirates 24|7. “As always, our bundle offers include only high-quality products, which is what customers expect from our brand,” he says. “We shall be showcasing the latest and the best products with lots of unique value added bundles and benefits for the shoppers, as well as some incredible price drops on high demand products,” says Sean Connor, General Manager, Plug Ins, another Dubai-based electronics retailer. “The team has worked on bringing in a pre-edited assortment which will help the shopper make easier and faster decisions. There are surprise elements and excitement built around giving a great memorable experience to the customers,” he adds without revealing the offers. “New launches from big brands like Apple, Samsung, Sony, and HTC are sure to attract a large number of shoppers, especially their phone and computer categories. Exciting releases like the HTC One M9 and the latest Apple Macbook range, which we will feature, are expected to do very well,” adds Jumbo’s Khanzadah. Samsung, which last week unveiled in Dubai the Galaxy S6 and the Galaxy S6 Edge, its spearhead smartphones, says it will be out in full force at the show. “Samsung has confirmed that visitors can experience their new flagship devices, the Samsung Galaxy S6 and Galaxy S6 edge and will be taking pre-orders for these devices which will be launched globally on April 10, 2015,” says DWTC’s Mosafer. Jumbo's Nadeem Khanzadah The newly launched Samsung Galaxy S6 and Samsung Galaxy S6 edge are available for pre-order, and will be on display for a hands-on invitation. Analysts and early adaptors claim these are the best smartphones so far to come out of Samsung’s stables, and savvy Dubai consumers, visitors and tourists are bound to give these phones a second look. “Gitex Shopper attracts consumers from across the region, and this year we’re excited to give every visitor the chance to experience our new flagship devices, the Samsung Galaxy S6 and Galaxy S6 edge,” said Marco Vocale, Head of