Hospitality Group SFC plans 25 new outlets in UAE

Pictured from left to right are Sajeev Sukumaran, Director – QSR, SFC Group & SFC Plus (UAE); K Muraleedharan Founder, Chairman & Managing Director – SFC Group; Shiju Pappen, VP Operations, SFC Plus (India) and Shiboo Shamz, Head of Marketing ,SFC Group (UAE & India)

UAE-based hospitality chain Southern Franchising Company (SFC) Group has announced that it will add 25 new restaurants to its existing chain of 26 restaurants within the next four years.

This year the company will open four restaurants across Abu Dhabi, Dubai and Sharjah. The group will invest Dh60 million to expand its Quick Service Restaurants (QSR) in the UAE.

Company Chairman  K. Muraleedharan said, “The QSR segment in the UAE represents an opportunity for us with an emergent young population and growing disposable incomes, resulting in higher propensity among consumers to socialize and eat out. Our brand’s popularity stems from its customization to suit local tastes and flavours that resonate across all our customers.”

“The Dh60 million investment into new restaurants will help us provide better accessibility to local communities across the UAE."

The company currently has 26 restaurants spread across the UAE. The first restaurant was opened in 1993 in Abu Dhabi. It has expanded its operations in India and currently has six restaurants, with plans to increase its footprint by opening five new restaurants in India during the next 12 months.