HMG Properties, a real estate developer, has been awarded the ISO 10004 for achieving the high standards in customer satisfaction. AbdulAziz BinHouHou, Chairman of HMG Properties Group, pointed out that customer satisfaction is one of the key elements for the success of any organization; it helps in identifying opportunities for improvement of the organization's strategies, products, processes and characteristics that are valued by customers. “Having an ISO 10004 certification acknowledges the services provided by us, and brings us into the big league of international real estate players,” he said. The ISO 10004 certification measures excellence in customer satisfaction and are fully compatible with ISO 9001, the quality management system standard supporting the elements targeting customer focus, resource management, customer satisfaction, analysis of data, complaints management and customer communication.