Emirates extends Real Madrid sponsorship to 2031 in landmark deal

Dubai: Emirates and Real Madrid CF have renewed their long-standing partnership, extending the agreement through to 2031 and reinforcing one of the most high-profile sponsorships in global football. The renewed deal cements a relationship that began in 2011 and deepened in 2013, when Emirates became the club’s official jersey sponsor. Under the extension, Emirates will continue as Official Main Sponsor and Official Airline Partner of both the men’s and women’s teams. The airline’s branding will remain featured on player jerseys, training kits and staff apparel across major competitions, including La Liga, the UEFA Champions League, Copa del Rey and the Spanish Super Cup. The agreement also becomes the longest-running jersey sponsorship in La Liga history. Expanded visibility and fan engagement The partnership includes extensive brand visibility throughout the Santiago Bernabéu Stadium, as well as access to the club’s training facilities. It also features the Emirates Lounge, an exclusive hospitality space designed to enhance the matchday experience for customers and partners. The collaboration extends to Real Madrid’s youth teams, supporting the development of emerging talent and reinforcing the airline’s commitment to the future of football. In addition, Emirates has secured a multi-year sponsorship agreement with Real Madrid’s basketball team, becoming its Official Main Sponsor through 2031. Shared commitment to excellence Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates, said: “Emirates has a long history of championing football, connecting with millions and bringing communities together. Our partnership with Real Madrid reflects that commitment, putting fans at the heart of the experience and inspiring future generations.” He added that the partnership has also contributed to Emirates’ expanding presence in Spain, with multiple daily flights to Madrid and Barcelona and continued investment in enhancing the travel experience. Florentino Pérez, President of Real Madrid, said: “Our partnership reflects the strong relationship we have built over the years. We have shared one of the most successful periods in our club’s history and look forward to continuing this journey together.” Global brand collaboration Over the years, Emirates has showcased its support for Real Madrid through branding initiatives, including aircraft liveries featuring players and dedicated charter services for team travel. The partnership has also delivered a range of fan engagement initiatives, including meet-and-greet events, matchday activations and exclusive experiences for supporters. Broader commitment to sport Emirates continues to maintain one of the largest airline sponsorship portfolios globally, supporting major football clubs such as Arsenal, AC Milan, SL Benfica and Olympique Lyonnais, and partnering with FC Bayern Munich. The airline is also the title sponsor of the Emirates FA Cup and supports the UAE Pro League. Beyond football, its sponsorships span multiple sports including tennis, rugby, basketball, sailing, cycling, golf, horse racing and cricket. Community impact Through its sports partnerships, Emirates also supports community initiatives. In 2025, the airline launched the Emirates Signature Series, auctioning signed football jerseys to raise funds for the Emirates Airline Foundation and partner organisations. The airline also provides access to match tickets, stadium tours and player experiences, supporting community engagement and inspiring future generations of sports enthusiasts. The renewed partnership with Real Madrid reflects a shared commitment to excellence, innovation and global connectivity, both on and off the field.