UAE launches AI-powered 'Zayed' spokesperson to transform government communication

Abu Dhabi, UAE: The International Affairs Office at the UAE Presidential Court has launched 'Zayed', an artificial intelligence-powered spokesperson designed to communicate the Office’s initiatives, priorities and global engagements using advanced digital technologies. The initiative represents a new approach to institutional communication, leveraging AI to deliver content in a more dynamic, accessible and future-focused format. AI-driven communication model 'Zayed' is designed to enhance how the Office engages with audiences by providing real-time, interactive and intelligent communication. The platform will support the delivery of strategic messaging through modern digital channels, making information more accessible across different segments of society. Supporting UAE’s AI vision Mariam bint Mohammed Almheiri, Head of the International Affairs Office, said the initiative reflects the UAE’s broader vision for artificial intelligence. 'The UAE’s journey in artificial intelligence is rooted in a clear vision set by our leadership, a vision that sees innovation not simply as technological advancement, but as a force that empowers societies and strengthens human connection,' she said. She added that the launch of 'Zayed' demonstrates the Office’s commitment to adopting transformative technologies to deepen public engagement. Engaging future generations The AI spokesperson is expected to create new opportunities to connect with younger audiences and broaden outreach through innovative communication methods. Officials said the platform will help deliver content in a more engaging and adaptable format, aligned with the way modern audiences consume information. Advancing digital governance The initiative is part of the UAE Strategy for Artificial Intelligence 2031, which aims to position the country as a global leader in AI, advanced technologies and next-generation government services. By integrating AI into communication frameworks, the UAE continues to advance its model of future-focused governance and digital transformation. Driving innovation across sectors The launch comes as the UAE accelerates investment in artificial intelligence and digital infrastructure across sectors including government, education, research and industry. Officials highlighted that initiatives such as 'Zayed' reinforce the country’s commitment to innovation and support its ambition to lead globally in AI adoption. The platform is expected to play a key role in delivering impactful communication while enhancing transparency, accessibility and engagement in public sector messaging.